Selasa, 11 Oktober 2011

Coffee Cup Advertising - The New Advertising Medium

By Johnny Lowery


Coffee cup advertising is a great new medium for advertisers who need to reach a well-defined target audience. Coffee cups can be put in any coffee shop that's appealing to your target audience. It cuts through the clutter of other mediums and it's in your target audience hand for an average of 37 minutes. That is enough time for your consumer to review your campaign and take action.

Each coffee cup serves as mobile advertisement. Take away coffees are consumed on the go and in the office, creating even greater exposure for your brand. A large print area combined with daily use makes a cup a constantly popular promotional gift. Promotional coffee cups works as a popular challenging promotional accessory available in the market since they involve regular use in our everyday life.

Coffee cups likewise drive traffic to your store. People go a long way to get something for free. Make use of the promise of a free coffee cup as an incentive to visit your store. Increase traffic means increase sales plus your customers will surely bring home your advertisement in a promotional coffee cup. Not to forget, coffee cups are also good during trade shows. People are often overwhelmed at trade shows by the sheer number of displays they see. So it's good if these people will associate your product with the object they received from you. Your custom coffee cup will remind them who you are, what you sell and how to reach you.

If you are a small business owner, you know you cannot afford big, expensive gift; neither can you compete with large businesses or companies who can market their products aggressively as they have the budget to spend on advertising. Large-scale advertising can make a customer buy a product for the first time, but he will eventually buy it again only if he is satisfied with the product's quality and not on the basis of advertising alone. This is where these custom coffee cups score over expensive advertising. It is true that the quality of your product or service is important, but the positive feeling that these cups create in the minds of your customers is invaluable that cannot be achieved using other forms of advertising.

Coffee cup advertising is truly the next generation of advertising media. Therefore the significance of a good coffee cup logo or design cannot be understated since if the design is a hit with customers, the business may pick up quickly because of the volume of advertising it would create. For a cup to work well as a promotional or advertising material, it is best to have it designed by professionals since a cup that has been professionally designed will not only look fantastic but it will likewise show intended recipients that the company has a professional outlook and cares for its image.




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